Tuesday, 20 October 2009

Nigerian Bankers And The Times

Long before the Sanusi era, Banking used to be one of the most sought-after professions in Nigeria. Some may argue that it probably still is. The reason for the former may not be far-fetched. The average graduate fresh from the compulsory one-year national youth service scheme dreams of landing a job in a bank. You can not really blame them because no other sector gave young people such opportunities and rewarded them highly like the banks did. The banks have been at the forefront of reducing youth unemployment in Nigeria long before the telecommunications sector bullishly berthed on the scene. But still, not even the telecommunications sector, or the Oil and Gas sector could match the recruitment strength of the banks who were always in need of marketing staff, men and women who were quite ready to climb any mountain in their quest for deposit mobilisation.

The increased demand for fresh talent may also be as a result of the high job mobility in the sector, and the post-consolidation expansion strategy that many of the banks embarked on. Some of the banks claimed that they had to spread their branch network to access the under-banked population, but for many others, the glistening gigantic buildings they were erecting across major city centres may just be nothing else but vanity projects, erected to achieve the “My bank is bigger than yours” philosophy of many of the banks. In the end, this contributed to the financial recklessness that plagued the sector as many of such branches were actually loss making. Because bank branches are structured as cost and profit centres, the huge cost of running these branches meant that most branch managers always struggled to declare profits as every profit made is almost immediately swallowed by running costs.

The banks exploited the ‘big bank’ image in their marketing communications materials, just before the bubble burst, you could hardly see any bank ad that does not declare such a bank as the biggest bank in Nigeria, each claim backed by one or many of the awards that the bank had received from different awarding organisations locally and from abroad.

Now that Sanusi is wielding the big stick, how sad to see yesterday’s banking big boys and girls looking towards the sky for some indication of what tomorrow holds. On a regular basis in the dailies, speculations are rife about looming mass sack in the banking halls. Some banks have already started the process of disengaging their surplus staff using different performance indices to determine who stays and who goes. Sadly, some of the great shinning stars of banking, the super marketing staff are also affected.

Why? Deposits have since dried up, depositors confidence very low and the huge deposits they were able to attract in the good old days have since disappeared through the back door into the uncertain risky terrain of insider ‘carry go’ loans and executive financial recklessness. What a reward, and what a way to pay bank staff back for their sacrifices in helping to build the affected banks through an aggressive regime of marketing and deposit mobilisation. Not even a golden handshake to say the least, but a short cold note to visit HR. a most dreaded memo in the sector currently.

Perhaps there are lessons to be learnt here by all. Back in the good old days, while the going was good, Bankers cruised around town in brand new Prado SUVs, Toyota and Honda salon cars. Lady bankers dressed to attract deposits in designer wardrobes to die for, with matching accessories, oversized hand bags and shoes with hills that can injure. The men strutted around town dressed like GQ fashion models; they burnt cash in the best restaurants and night clubs with their wives and girlfriends in tow. Life was good. During this time, savings took a back seat, everybody was living for the moment, many were neck deep in all kinds of loans; margin, mortgage, auto, furniture, education, holidays etc. In retrospect, perhaps a moderate lifestyle may have helped cushion the effects of the impending job loss for some.

Are we all going to learn our lessons? Will banking go back to the conservative profession that it should be? Will bankers who survive the chop be able to take show out of the banking business? Only time will tell.

And for the new kids on the block, the newly appointed MDs and EDs, this is hoping that they will not go down the widely travelled road. No more $10,000 suits, private jets and yachts. Away with the long Mercedes G Wagon convoys, luxury penthouses in Dubai, Paddington, Ikoyi etc. Afterall, we are all now witnessing what happens to people that mess with other people’s money. I am not forgetting the unrealistic targets that have driven many female bankers to corporate prostitution. Will all these change now? As for the members of the old guard, the Lords and Ladies of the Manor that nearly crashed the Nigerian economy, they will look back in time now and see that indeed, they are the architects of their present woes as instead of the 'my bank is bigger than yours' song they were singing few months back, it has now changed to 'My vault is emptier than yours'. What a shame.

There must be things we can learn from banks operating in Europe and America from where we imported the concept of banking. Unlike what obtains in our clime, banks are run as institutions and the banks go on to outlive the founders; People working in traditional high street banks have no business worrying about what the MD will do or say any day he or she has a bad day. They simply go to work, put in an honest hardworking shift and go back home to their families. Unlike the boiler pressure room situation obtainable in Nigerian banks, a situation that has created a lot of in-fighting, ‘bad belleism’ and favouritism which has pitched many a bank staff against another as they seek to impress the Ogas.

I wish I can find a better advice for bankers who may be affected one way or the other in the current right sizing drive except to say that one should now learn to cut his or her coat according to one’s clothes, as against one’s size as my neighbour Ngozi, a female banker will say. There is no longer any such thing as job for life, not in banking or in any other sector, globalisation has changed all that. Especially in this global financial meltdown and Sanusi era where recent events have shown that it is no longer business as usual. Life will never be the same again; for the bankers, the bank owners and their customers.

Nworah was formerly a banker

Thursday, 8 October 2009

nigerianbrands (call for papers, ads, brand news etc)




Monday, 7 September 2009

Brand Icons As National Icons

Products and services are almost always the same if not for the added value benefits that branding contributes. In their generic states, devoid of any brand name, logos and distinctive marks, consumers may not be able to tell the difference between one product from another. When put through a no-logo test, we may find that a thirsty person may not be able to differentiate Eva water from Gossy water; neither will a teenager out with friends at their local Chicken Republic outlet differentiate between Coke and Pepsi. This shows the power of branding; that ability to give a product or service a unique identity and make it stand out from competing offerings.

In this day of super computers where Hollywood has shown that even award winning movies could be directed and produced right there on the computer aided by softwares, life has also been made easy for ad execs and graphic designers such that creating a winning brand name and logo is just a keyboard away. So with almost everybody having access to the same softwares and skills, how then can brand managers increase their brand’s mind share while also winning the battle of hearts and minds, which ultimately helps unlock consumers’ wallets?

It may seem that celebrity endorsement may just lend a helping hand in this regard. While this has been around for decades especially in Europe and America, it is gradually picking up in Nigeria.

Actress Rita Dominic, a Glo Ambassador in a Glo billboard. Photo: Uche Nworah

With the lucrative deals Globacom, Nigeria’s flagship telecommunication network has signed with leading actors and actresses in Nigeria who now serve as Glo Ambassadors, one would be safe to conclude that these must be the best of times for these artistes who have never been so deeply and richly appreciated by any Nigerian company in such a grand scale. The common saying in the music and entertainment industry these days is that one can only measure the ‘star power’ of a Nigerian artiste and actor by checking the person’s name in the Globacom Brand Ambassadors list, not just because of the money involved but also because of the status this confers on them meaning that those who are not yet signed on may need to work a bit harder to make the next cut.

There are benefits of a brand being endorsed by a celebrity, there is a ‘feel good’ factor associated with such tie-ups. The brand benefits as fans of the celebrity may be ‘positively receptive’ to the brand in the market place. The greater challenge however is the negative rub-off on the brand which could be the case should the celebrity in question attract negative press due to scandalous behaviours as is the case in the U.K where Iceland recently cancelled its £250,000- a- year endorsement deal with Kerry Katona over her cocaine use scandal. Supermodel Kate Moss suffered similar fate a few years back when the news of her cocaine –influenced relationship with on and off boyfriend Pete Doherty was served up daily by the British Press.

Because celebrity endorsement is a new but growing trend, perhaps brand managers in Nigeria should be careful in their choice of celebrity endorsers. This year’s ‘all it’ artiste may be next year’s ‘has been’. Also, it is important to look for a match in terms of values and traditions to avoid potential future conflicts.

It has always been part of the original Heart of Africa Image Campaign, and also the present Good People, Great Nation Rebranding Campaign to use notable Nigerians as endorsers in both internal and external advertisements. While majority of the present crop of artistes being used by some firms as brand icons may not have reached national iconic status, a few of them may get there if they continue to exhibit a high sense of professionalism. With the attainment of national iconic status comes the bigger challenge of being able to draw the line between one’s personal and professional life, brand ambassadorial and national icon life. This is no small challenge as David Beckham of Brand Beckham fame is finding out now.

At one time, the man they call DB 07 was the most famous U.K citizen, especially the period leading to the 2002 Korea/Japan World Cup when his late goal courtesy of his trademark free kick against Greece ensured that England didn’t miss out in that edition. Since then, lucrative endorsement deals worth millions of pounds have been pouring in, and with it also the controversy. There was this big one a few years ago when the Beckham clan comprising Victoria and the Kids were caught on camera drinking Coca-Cola. There was a major uproar in the branding community because DB 07 was the face of Pepsi at the time. Technically, the man had done nothing wrong as his wife and kids were not under any kind of endorsement contract with Pepsi or Coke and so could drink whatever fizzy drink they wanted, but still it was one of those ‘guilty by association’ cases.

Perhaps, the biggest lesson for the branding world, and of course cultural aficionados and nationalistic patriots is, deciding what sort of rules, if any, should guide the Beckhams of this world who appear to be carrying the weights of their various countries, and who by one careless act could erode the brand values of both the brands they represent and their countries of origin. What is Beckham’s ‘sin’ this time?

As a Knight of Her Majesty the Queen, major U.K export to the U.S.A and the most famous and recognisable English man living state side, Beckham is representing both Queen and country unofficially and is naturally expected to ‘fly the English flag’ always.

David Beckham in Malibu: Photo: The Sun

Well, it may seem that DB 07 is truly living according to the mantra - Do in Rome as the Romans, as the LA Galaxy and England midfielder was pictured in August 2009 drying himself down with a stars and stripes (U.S.A) towel after a swim in Malibu and sporting a New York Yankees baseball cap and oversized shades. Well, blogosphere has been up in arms ever since the pictures appeared, with some calling DB 07 a ‘traitor’; one anonymous commentator asked that Beckham be ‘de-knighted’. Well, this goes to show that a thin line does indeed separate love and hate, and that when it comes to choosing your brand icon and national icons, caution should be the watchword

Sunday, 23 August 2009

Your Taxi Is Here Sir

I asked the Hotel people to call a cab for me in Owerri, guess what arrived? Governor Ikedi Ohakim’s ‘limousine’ known in Owerri as KimKim Tricar. This is supposed to be part of his New Face campaign, aimed at developing Imo state. I found the whole thing amusing, likewise the Governor’s penchant for plastering his face on any initiative of his including billboards across the state, as if he was on some kind of popularity contest. I wondered if there were no Fashola – like BRT buses where he bought those toy cars if actually he has Mass Transit on his mind. Imagine ‘big’ me squashed into the car, a most funny sight I tell you.




Tuesday, 18 August 2009

An act of faith and freedom

I find this article written by Dr. Kingsley Moghalu, in the Guardian of Tuesday, August 18th 2009 inspiring. Dr. Moghalu was this week nominated as Deputy Governor of the Central Bank of Nigeria.


An act of faith and freedom

Written by Kingsley Moghalu

IN one of his bestselling books, The Tipping Point, the Canadian journalist Malcolm Gladwell discusses how and why change happens, and how it happens at that point when the balance of cognition weighs in one direction and breaks the status quo. His second book, "Blink", studies the few seconds in which important decisions or assessments are made on the basis of intuition, also commonly called the "light-bulb moment" in which a blinding flash of realisation of a new idea occurs.

I had what some might consider a dream job and security: a director-level position in the United Nations system and a coveted permanent appointment in one of the specialised agencies of the global organisation I had served for 17 years at duty stations in four different continents. Then, one bright autumn morning in Geneva nearly a year ago, after months of soul searching that led to both tipping-point and blink moments, still 17 years away from the retirement age of 62 and thus unable to "retire", I voluntarily handed in my resignation notice.
Three months later I turned in my UN passport and walked away from it all, entering the self-employed private sector by creating and founding a consulting firm. With a few exceptions, friends, relatives and colleagues were mostly surprised. Their first question was: why? Some understood that it was part of a process of growth. Others, somewhat perplexed at an action they saw as highly unusual - I wasn't moving on to another job but to be my own boss - worried about the vagaries of the world of for-profit business as against the security of life as an international civil servant. Yet others wondered why I chose to walk away from the comfort zone and the prestige of a global sinecure to which many aspire but few attain. Some former colleagues simply exhaled: "wow, bold move!"
I smiled each time I heard these sentiments. I had not acted to make a point to anyone, but was simply dancing to the music of a different drum. I know I am moving in God's will for my own life, although, of course, our human actions help shape our individual destinies. The desire to move on, even if in retrospect somewhat surprising given my intense attachment to my previous career, had become overwhelming. My joy returned after I made my move on.

And, yes, I had thought it through, taking whatever "risk management" measures I could. Indeed, risk management is something I had done at several points in my previous professional life, and I have always been so fascinated at the conscious management of the balance between risk and reward in human endeavour that I trained to become a professionally certified risk manager on top of my original legal background. Then there was the all-important "stakeholder management" part: bringing my wife around to my new vision.

Beyond all that, it really has been a new dawn - one of faith and freedom. Regarding faith, the Holy Bible tells me that "Faith is the substance of things hoped for; the evidence of things not yet seen". This is an important creation principle, for all things exist first in the imagination before they come into being in concrete form. Again, the holy book: "You will speak into being the things that are not as if they are". I have believed and acted on this exhortation all my life. And then God promises: "I will bless the work of your hands". We are to work hard to translate vision into reality, or else it remains but a dream.

As for freedom, I experienced a strong sense of liberation when I moved on, and still do. I was, as the saying goes, free at last. But free for what, and from what? I was now free to create something new full-time, to meet the challenge of building a new enterprise. That is exciting. I was now at liberty to use my experience, knowledge and networks to add value to companies and governments from an independent standpoint in which one could proffer solutions to clients without spending even more energy either sidestepping or confronting bureaucratic jealousies, egos and vested interests. The client pays me as a consultant to come up with such solutions, which is a fair exchange of value.

Our company aims to catalyse transformational outcomes for those clients that seek and value our service. These are concrete and deeply satisfying things, and I had evolved to the point of finding them more interesting than the context of a large, impersonal global organization. The golden handcuff, the gilded cage: These are symbols to which I have chosen not to succumb. I am, in a sense, free to be what I have always tried to be, results-oriented and productive, shorn of the context of the exaggerated importance we sometimes attach to positions and titles in and of themselves. It was Father Mathew Kukah who so pithily opined in a recent media interview, in another but similar context, that Nigeria has not had leaders but has had plenty of office holders.

I am also free to pursue my full range of interests, for I have always derived satisfaction from intellectual curiosity and professional versatility - the positioning that enables one to apply an interdisciplinary perspective to problem-solving, rather than just the silo of the mandate on one international organization or one professional discipline. So I moved in order to learn and thus grow. And, as an independent actor today, I am free to embrace what tomorrow may bring.
Then there is the freedom of being your own boss, of being better able to manage your time around your unique needs and routines. In addition to being a professional, I am also a parent, and I wanted the flexibility to spend more quality time with my children rather than living on airplanes on constant official missions to far-flung countries. But "taking it easy" has its own problems too, as became clear one day as I got ready to go to my new office and my 6-year old daughter, who had gotten rather used to seeing much more of me, let out a wailing plaint: "Oh Daddy why do you have to go to work? I thought you said you had left your job? Why don't you just stay home and we can all ride our bicycles?" At that point, I felt a simple lecture on the mechanics of family food security was called for, and duly gave it. I certainly hope my young lady absorbed the point that we must work -- one way or the other -- to live.

One of the most important reasons why I changed careers was that my worldview had shifted to a point where I began to see, as an African, that the salvation for our part of the world will not come from universal international organizations (which nevertheless performs important functions) or the numerous international aid agencies. With exceptions such the Bill and Melinda Gates Foundation that spend resources in search of fundamental solutions such as eradicating malaria or catalyzing an agricultural revolution in Africa, the Acumen Fund (a social venture capital fund) and the Mo Ibrahim Foundation that is promoting and measuring good governance in the continent, few are addressing the root causes that keep developing countries mired in poverty. It took United States President Barack Obama, on his recent visit to Ghana, to say what all right-thinking Africans should have known and acted on all along: Africa's destiny is in the hands of Africans. As this worldview grew in me, and as I saw firsthand how the role of international organizations can become distorted and inflated, while many developing countries fail to do the real, indispensable work that needs to be done in their national spaces, it was only a matter of time before I voted with my feet.

Finally, I confront my own perspectives on wealth and wealth creation. Is my departure from the world of high sounding resolutions to creating practical strategies to build wealth for predominantly commercial clients surrender to materialism? No, it is not. I am not seeking the crass materialism that, unmoored to underlying values, is programmed for destruction on the bonfire of vanities. I am, and have always been, a firm believer in the power of private enterprise, under the umbrella of good governance, to reverse poverty. That is how the wealthy countries came to be where they are, creating the world order in which we live but which must change to become a rising tide that lifts all boats.

I am writing these words on my laptop in an airplane (can't get away from those planes after all, can we?) on a business trip in connection with work our company is doing for a Swiss corporate client. And as I write, I silently thank God for His blessings and say to myself that at some point in one's life, it is good to find a meeting point between personal and public interests. If I can give our client solutions that create wealth for them and in Africa, give my children a quality education, and help some less fortunate, at-risk children in our rural communities go to secondary schools and universities, so much the better.

Dr. Moghalu is the CEO of Sogato Strategies S.A., a corporate strategy and risk management consulting firm in Geneva, Switzerland, and is the chairman of the Isaac Moghalu Foundation.

Monday, 3 August 2009

No Country for Weak Hearts

In recent years, I think I am one of those diasporan Nigerian writers who have tried to maintain an optimistic outlook on Nigeria despite our weak institutions and disappointing political class. This radical shift from my once avowed anti-government posture has cost me many a friendship. This has also reflected in some of my writings as I refused to accept that our country Nigeria is a failed state on the brink of collapse. I have as a result been called names by many who have occasionally through private emails advised me to open my eyes to the reality around me.

Despite a near - death experience in 2007 in the hands of armed robbers in Abuja who abducted and later dumped me in a bush on the way to the Abuja airport leaving me naked with my ankles and hands tied with strings, and blood gushing out from my skull which had been cracked open with the butt of a gun, I still continued to believe that mine was an isolated case which could have happened to anybody. One year after this incident, I relocated back home hoping to be part of the solution to our many challenges. It was my thinking at the time that Nigeria belongs to all of us; that one can make a better contribution from the inside rather than from his keyboard in the comfort of his home in the west surrounded by loved ones including family and friends.

Coming home for me was easy as I had the blessing of my wife Uche who shared in my Nigerian dream. My coming back home has also encouraged a lot of my friends who have either relocated after me or are about to relocate. Perhaps, you are among those getting your things ready to board the next available flight to Nigeria, I dare say my dear friends: I am sorry to disappoint you but I do not bring good news today.

Since I came home, I have had the opportunity through my previous and current employers to travel around Nigeria; I have interacted with various Nigerians discussing Nigeria, their plans, dreams and hopes. I follow the news daily through the media but must admit that I haven’t been encouraged one bit, not with the poverty and despair engulfing our people. I fail to see where our country Nigeria is heading to. But for a few bright chaps here and there doing their bit, and a few good men in government including Governor Fashola of Lagos state, I can not see anything to make me believe that we are on the right track as a nation.

I am beginning to feel guilty that I may have been ‘misleading’ my friends and compatriots living abroad who have severally sought my advice. Perhaps what I should have been telling them is to tarry a while still. This is because Nigeria is no country for weak hearts, picture the movie – No Country for Old Men. It does not matter what the good intentioned Honourable Abike Dabiri-Erewa (Chairman, House of Representatives Committee on the Diaspora) may be telling you, trying to convince you to come back home, you better look carefully before you leap. There is a lot more to Nigeria than meets the eye.

As I write this, I am holed up in my hotel room in Onitsha, Anambra state where I will be spending a couple of weeks on a company project. I have been here now for some days and to call the town a city of the damned will be making an understatement. Perhaps it is the whole Onitsha thing that has finally gotten to me, the self-imposed 7 P.M curfew, the chaos, the bad roads, the traffic, the filth and the fear of armed robbers and kidnappers. It is as if this is the lawless Wild West all over again without any form of government but for the mobile policemen stationed at various points in the city whose only preoccupation is to collect the sum of 20 Naira from every passing mini-bus driver. Acting Police IG Onovo should please note that the only brave thing about these guys are the brazen way they collect the money in broad day light, as if they are telling passersby by that, “Yes, we run things around here”.

Who would have thought that this is what Onitsha, the home town of the late Rt.Hon Nnamdi Azikiwe, the Owelle of Onitsha and Nigeria’s first civilian President will turn into? A reference point for failed cities. Definitely, with all the potentials that Onitsha and its several million business men and women have shown, the surrounding River Niger and its Eastern gateway status, one wouldn’t be wrong to argue that another way could have been possible for Onitsha but unfortunately as in all things, the widely travelled road of poor planning and lack of vision was taken, when with a bit of care, Onitsha could easily have been another Lagos. Whatever happened to the Oba Airport project? And what happened to all the money that was raised in the 80s towards building ‘the people’s airport’? Anyway, who needs it again when Asaba airport will soon be ready?

Last Saturday, not able to take it anymore, I escaped to neighbouring Asaba for the night just like other Onitsha residents do every weekend. Asaba is a fairly new capital city separated from Onitsha by the Niger Bridge. The difference between the two cities is just like night and day. On that Saturday evening as we drove through the Niger Bridge, I looked back to behold a city fading in its glory, enveloped both by the darkness caused by PHCN and the dark evil forces holding it from leaping into a glorious bright future and I wished I wasn’t coming back. In contrast, Asaba beckoned and welcomed us, the street lights shone just as the moon light showed promises of a breaking modern city. This is a contrasting tale of two neighbouring cities, one dead despite its rich tradition and commercial status, the other alive from its huge oil revenue and investments in infrastructure.

They say everyman has his breaking point, perhaps I have reached mine. Earlier today, I ‘sneaked’ to my home town in Njikoka Local Government Area, a 25 - minutes drive away. It was such an uncomfortable feeling as I avoided meeting and greeting anybody, what with all that is going on around here; armed robbers, kidnappers, ‘home front’ or juju evil men, all lurking in the shadows to kill, maim or destroy. On my way back to Onitsha, I said to myself that this can not be life. Where then in Nigeria can one call home?

My angst wasn’t helped by the news story in the Vanguard newspaper about the 22 people that were crushed to death by a lorry driver along the Benin – Sagamu expressway. These innocent Nigerians had been travelling with a luxury bus before they were waylaid by armed robbers who then forced all the passengers to lie face down in the middle of the express road, just as the robbers were searching and ransacking their belongings, the speeding lorry driver arrived on the scene and crushed the 22 to death. What a way to die. Still, the Boko Haram incident plus the continuing stories of the hundreds who have lost their lives completed a miserable day for me.

I ask again, is coming home worth it afterall? I really don’t know anymore.

Nworah is the author of Nigeria Confidential.

Tuesday, 21 July 2009

2010 REBRAND 100 Jury: Branding Design Business Strategy Architecture Implementation Experts

2010 REBRAND 100 Jury: Branding Design Business Strategy Architecture Implementation Experts

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Monday, 13 July 2009

Dignifying Labour In Nigeria

I have been following with keen interest the recent strike embarked upon by members of the Prof. Ukachukwu Awuzie – led Academic Staff Union of Universities (ASUU), likewise the various comments from some of the concerned stakeholders, each advocating ways of ending the strike. My interest was influenced by two main factors; first as a former student and second as a former university teacher though in the United Kingdom. I could relate to what the affected students are going through especially those in their final year because my graduation and NYSC call – up was almost derailed by the many ASUU strikes of the 90s when I was an undergraduate student at the University of Uyo particularly the long forced stay-at-home in 1992. This was in the days of the Attahiru Jega – led ASUU.

As generous as the federal government’s 40% salary increase offer made by the federal government appointed Gamaliel Onosode Re-negotiating committee to ASUU may seem, as against the 109% increase the lecturers are asking for; ASUU maintains that the issue goes beyond money, that they are actually looking at the bigger issue of access to university education in Nigeria. As the impasse continues to the disadvantage of the students, one can see a servant (ASUU) / master (federal government) relationship at play once again which may have influenced the application of the ‘tokenism’ concept by the master in resolving the issue to the neglect of the other issues ASUU has raised. Whatever ASUU may be fighting for, the current strike has provided a good opportunity for the government and employers of labour in Nigeria to look at the recurring issue of employee welfare and benefits in Nigeria.

A casual look at many of the sectors will easily expose the disparity in conditions of service amongst the various categories of staff. There is now a ‘we’ against ‘them’ culture in place in many organisations and sectors which also reflects in compensation and conditions of service; the ‘we’ being the high salary earners with mouth-watering perks, and the ‘them’ being those caught unfortunately in the bottom cadre, including artisans and other sundry service providers such as vulcanisers, bricklayers, drivers, mechanics, cooks, office assistants etc who service and prop up the ‘high yallas’.

One need not be a sociologist to observe that the great disparity in pay and conditions of services has led to a condition I chose to describe as the ‘dehumanisation of the Nigerian worker’, and the ‘pauperisation of the professions’. This has resulted in a crisis of confidence, and forced extinguishing of the career dreams of some of those who find themselves practicing certain trades and rendering certain services in Nigeria which society seem to have come to regard as dead-beats but this should not be so.

It is as if the Nigerian society accords no regards and dignity to drivers, teachers, nurses, members of the police force and other armed services, tradesmen and other artisans hence the very low wages and income they earn. It may seem also that some of these categories of workers have come to accept the presumed low status of their jobs, and also fail to see how their services contribute to national development, thus, they do not act in ways that dignify their labour and profession. Sometimes in Nigeria, if you bring a workman or artisan into your home, you are asking for trouble. If you look the other way, he or she will rob you dry just like the guys that came to do some repairs at my house the other day. I haven’t set my eyes on my Samsung camera or my Diesel wrist watch since they left, and who knows what else? Take your car to be fixed by the mechanic and all he may be thinking about is how to take some of your car spare parts and replace them with bad or reconditioned ones. It is as if the culture of cheating has now been entrenched in all the trades and professions.

During this ASUU strike period, I found myself visiting the Bar Beach police station on Ahmadu Bello Way, Victoria Island, Lagos where my trusted driver of almost 16 months was being detained on suspicion of stealing my Nokia handset containing my United Kingdom T-Mobile contract SIM card which he used to chalk up calls of over two thousand four hundred pounds (£2,400) without my knowledge, an offence he readily admitted to in addition to confessions of other stuffs he has been stealing from me.

While attending to this matter, the opportunity presented itself severally to banter with some of the police officers I met at the station. I came away with the impression that yes, some members of the police force do take bribes but perhaps the government and the Police Service Commission are yet to grasp the ticking time bomb they have on their hands as they continue to play politics with the issue of police welfare, training and equipment, the lack of which may be at the root of all the other issues bedevilling the police force in Nigeria. During one of my visits, I met a band of junior police officers celebrating a recent promotion, on enquiry, one of them told me that his has been 16 years in coming. How can this be acceptable?

This scenario also plays itself out in the education, health and other strategic sectors. From the Bar Beach police station, you could see the multi-storey building located at the back which serves as barracks or quarters to some of the police officers. The run-down building can only be described as somebody’s nightmare and you wouldn’t expect any police officer living inside any of the flats to come to work in the morning with bright ideas of how to crack the rising armed robbery and kidnapping menace in Nigeria. I am told that police barracks all over Nigeria are also in similar states, and some are in even worse conditions.

Back in the United Kingdom, I was attracted to university teaching because it was one of the highly regarded professions. Alongside members of the Police Authorities, Nurses and other allied health workers, teachers were categorised as Key workers by the UK government. Around 2002/2003, we all benefitted from a scheme introduced by the UK government known as Key Worker Living Scheme. The scheme gave priority social housing to members of the profession I mentioned who are covered by the scheme. The U.K government also gave qualifying key workers the sum of £50,000 as down payment towards the purchase of their own homes. Aspiring teachers had their Post-Graduate Certificate in Education (PGCE) teacher training tuition paid for them and also received a bursary of £6,000 during their training year. Science, Maths, Engineering and shortage subjects teachers received higher bursaries and a special ‘golden hello’ sum of £10,000 if they completed their training and signed on to a teaching job. Teachers’ salaries were comprehensively reviewed upwards and in most cases were higher than what the private sector was paying. This led to many people leaving banks and other private establishments to join teaching. For both the teachers, the government and the society, one could see a high regard for the teaching profession, and the teachers really felt a sense of dignity of labour and didn’t have to wait till they got to heaven for their reward.

While you may think that the teachers were having it all laid out for them on a golden plate, a massive shortage of skills hit the trade sector comprising plumbers, bricklayers, technicians, builders, electricians and such other skilled and semi-skilled craftsmen. These category of workers commanded higher hourly rates than even the teachers and some city workers. Around this time, there was a reported case of a university teacher resigning his teaching job to learn the plumbing trade. These tradesmen or ‘white van men’ as they are called view their job with a high sense of professionalism, they are dedicated to good workmanship hence the high premium they charge and the society also recognises their importance and compensates them adequately.

In our own situation, such tradesmen may have been pushed to view themselves in negative lights hence the low fees many of them attract. Rather than looking at ways to add value to the work they do, many like my driver have now resorted to underhand activities to live a lifestyle they have not worked hard for. A driver today wants to live big like his Oga, without knowing that his so-called Oga may have paid his dues along the way offering similar type of services in the past before getting to where he may be in life presently. My driver could not believe it the day I told him all the different odd jobs I did when I went to Europe newly; from cleaning office complexes to loading containers at a clothing factory, later graduating to dish washing at a hotel, driving Nigeria - bound cars from Germany to London, and later still as a student, working nights as a security officer while I went to college in the day.

It was at the police station that I told the investigating police officer what I thought the problem with our society was. People, particularly young people are so much in a hurry to reap where they did not sow, workers not having a passion for the work they do, the society not having any regard for some type of professions and workers. There is so little pride left among the professions. In Nigeria, unless you work in a bank, oil, telecommunications or any of the other upscale fat-salary paying professions, the society appears to have little regard for you. There is no longer dignity of labour but great nations have always been built on the strength of the productivity of skilled and semi-skilled workers whose services are recognised, appreciated and rewarded accordingly.

Saturday, 11 July 2009

President Obama's Speech In Accra-Ghana

Good morning. It is an honor for me to be in Accra, and to speak to the representatives of the people of Ghana. I am deeply grateful for the welcome that I've received, as are Michelle, Malia and Sasha Obama. Ghana's history is rich, the ties between our two countries are strong, and I am proud that this is my first visit to sub-Saharan Africa as President of the United States.
I am speaking to you at the end of a long trip. I began in Russia, for a Summit between two great powers. I traveled to Italy, for a meeting of the world's leading economies. And I have come here, to Ghana, for a simple reason: the 21st century will be shaped by what happens not just in Rome or Moscow or Washington, but by what happens in Accra as well.
This is the simple truth of a time when the boundaries between people are overwhelmed by our connections. Your prosperity can expand America's. Your health and security can contribute to the world's. And the strength of your democracy can help advance human rights for people everywhere.
So I do not see the countries and peoples of Africa as a world apart; I see Africa as a fundamental part of our interconnected world — as partners with America on behalf of the future that we want for all our children. That partnership must be grounded in mutual responsibility, and that is what I want to speak with you about today.
We must start from the simple premise that Africa's future is up to Africans.
I say this knowing full well the tragic past that has sometimes haunted this part of the world. I have the blood of Africa within me, and my family's own story encompasses both the tragedies and triumphs of the larger African story.
My grandfather was a cook for the British in Kenya, and though he was a respected elder in his village, his employers called him "boy" for much of his life. He was on the periphery of Kenya's liberation struggles, but he was still imprisoned briefly during repressive times. In his life, colonialism wasn't simply the creation of unnatural borders or unfair terms of trade — it was something experienced personally, day after day, year after year.
My father grew up herding goats in a tiny village, an impossible distance away from the American universities where he would come to get an education. He came of age at an extraordinary moment of promise for Africa. The struggles of his own father's generation were giving birth to new nations, beginning right here in Ghana. Africans were educating and asserting themselves in new ways. History was on the move.
But despite the progress that has been made — and there has been considerable progress in parts of Africa — we also know that much of that promise has yet to be fulfilled. Countries like Kenya, which had a per capita economy larger than South Korea's when I was born, have been badly outpaced. Disease and conflict have ravaged parts of the African continent. In many places, the hope of my father's generation gave way to cynicism, even despair.
It is easy to point fingers, and to pin the blame for these problems on others. Yes, a colonial map that made little sense bred conflict, and the West has often approached Africa as a patron, rather than a partner. But the West is not responsible for the destruction of the Zimbabwean economy over the last decade, or wars in which children are enlisted as combatants. In my father's life, it was partly tribalism and patronage in an independent Kenya that for a long stretch derailed his career, and we know that this kind of corruption is a daily fact of life for far too many.
Of course, we also know that is not the whole story. Here in Ghana, you show us a face of Africa that is too often overlooked by a world that sees only tragedy or the need for charity. The people of Ghana have worked hard to put democracy on a firmer footing, with peaceful transfers of power even in the wake of closely contested elections. And with improved governance and an emerging civil society, Ghana's economy has shown impressive rates of growth.
This progress may lack the drama of the 20th century's liberation struggles, but make no mistake: it will ultimately be more significant. For just as it is important to emerge from the control of another nation, it is even more important to build one's own.
So I believe that this moment is just as promising for Ghana — and for Africa — as the moment when my father came of age and new nations were being born. This is a new moment of promise. Only this time, we have learned that it will not be giants like Nkrumah and Kenyatta who will determine Africa's future. Instead, it will be you — the men and women in Ghana's Parliament, and the people you represent. Above all, it will be the young people — brimming with talent and energy and hope — who can claim the future that so many in my father's generation never found.
To realize that promise, we must first recognize a fundamental truth that you have given life to in Ghana: development depends upon good governance. That is the ingredient which has been missing in far too many places, for far too long. That is the change that can unlock Africa's potential. And that is a responsibility that can only be met by Africans.
As for America and the West, our commitment must be measured by more than just the dollars we spend. I have pledged substantial increases in our foreign assistance, which is in Africa's interest and America's. But the true sign of success is not whether we are a source of aid that helps people scrape by — it is whether we are partners in building the capacity for transformational change.
This mutual responsibility must be the foundation of our partnership. And today, I will focus on four areas that are critical to the future of Africa and the entire developing world: democracy; opportunity; health; and the peaceful resolution of conflict.
First, we must support strong and sustainable democratic governments.
As I said in Cairo, each nation gives life to democracy in its own way, and in line with its own traditions. But history offers a clear verdict: governments that respect the will of their own people are more prosperous, more stable and more successful than governments that do not.
This is about more than holding elections — it's also about what happens between them. Repression takes many forms, and too many nations are plagued by problems that condemn their people to poverty. No country is going to create wealth if its leaders exploit the economy to enrich themselves, or police can be bought off by drug traffickers. No business wants to invest in a place where the government skims 20 percent off the top, or the head of the port authority is corrupt. No person wants to live in a society where the rule of law gives way to the rule of brutality and bribery. That is not democracy, that is tyranny, and now is the time for it to end.
In the 21st century, capable, reliable and transparent institutions are the key to success — strong parliaments and honest police forces; independent judges and journalists; a vibrant private sector and civil society. Those are the things that give life to democracy, because that is what matters in peoples' lives.
Time and again, Ghanaians have chosen Constitutional rule over autocracy, and shown a democratic spirit that allows the energy of your people to break through. We see that in leaders who accept defeat graciously, and victors who resist calls to wield power against the opposition. We see that spirit in courageous journalists like Anas Aremeyaw Anas, who risked his life to report the truth. We see it in police like Patience Quaye, who helped prosecute the first human trafficker in Ghana. We see it in the young people who are speaking up against patronage and participating in the political process.
Across Africa, we have seen countless examples of people taking control of their destiny and making change from the bottom up. We saw it in Kenya, where civil society and business came together to help stop postelection violence. We saw it in South Africa, where over three quarters of the country voted in the recent election — the fourth since the end of apartheid. We saw it in Zimbabwe, where the Election Support Network braved brutal repression to stand up for the principle that a person's vote is their sacred right.
Make no mistake: history is on the side of these brave Africans and not with those who use coups or change Constitutions to stay in power. Africa doesn't need strongmen, it needs strong institutions.
America will not seek to impose any system of government on any other nation — the essential truth of democracy is that each nation determines its own destiny. What we will do is increase assistance for responsible individuals and institutions, with a focus on supporting good governance — on parliaments, which check abuses of power and ensure that opposition voices are heard; on the rule of law, which ensures the equal administration of justice; on civic participation, so that young people get involved; and on concrete solutions to corruption like forensic accounting, automating services, strengthening hot lines and protecting whistle-blowers to advance transparency and accountability.
As we provide this support, I have directed my administration to give greater attention to corruption in our human rights report. People everywhere should have the right to start a business or get an education without paying a bribe. We have a responsibility to support those who act responsibly and to isolate those who don't, and that is exactly what America will do.
This leads directly to our second area of partnership — supporting development that provides opportunity for more people.
With better governance, I have no doubt that Africa holds the promise of a broader base for prosperity. The continent is rich in natural resources. And from cell phone entrepreneurs to small farmers, Africans have shown the capacity and commitment to create their own opportunities. But old habits must also be broken. Dependence on commodities — or on a single export — concentrates wealth in the hands of the few and leaves people too vulnerable to downturns.
In Ghana, for instance, oil brings great opportunities, and you have been responsible in preparing for new revenue. But as so many Ghanaians know, oil cannot simply become the new cocoa. From South Korea to Singapore, history shows that countries thrive when they invest in their people and infrastructure; when they promote multiple export industries, develop a skilled work force and create space for small and medium-sized businesses that create jobs.
As Africans reach for this promise, America will be more responsible in extending our hand. By cutting costs that go to Western consultants and administration, we will put more resources in the hands of those who need it, while training people to do more for themselves. That is why our $3.5 billion food security initiative is focused on new methods and technologies for farmers — not simply sending American producers or goods to Africa. Aid is not an end in itself. The purpose of foreign assistance must be creating the conditions where it is no longer needed.
America can also do more to promote trade and investment. Wealthy nations must open our doors to goods and services from Africa in a meaningful way. And where there is good governance, we can broaden prosperity through public-private partnerships that invest in better roads and electricity; capacity-building that trains people to grow a business; and financial services that reach poor and rural areas. This is also in our own interest — for if people are lifted out of poverty and wealth is created in Africa, new markets will open for our own goods.
One area that holds out both undeniable peril and extraordinary promise is energy. Africa gives off less greenhouse gas than any other part of the world, but it is the most threatened by climate change. A warming planet will spread disease, shrink water resources and deplete crops, creating conditions that produce more famine and conflict. All of us — particularly the developed world — have a responsibility to slow these trends — through mitigation, and by changing the way that we use energy. But we can also work with Africans to turn this crisis into opportunity.
Together, we can partner on behalf of our planet and prosperity and help countries increase access to power while skipping the dirtier phase of development. Across Africa, there is bountiful wind and solar power; geothermal energy and bio-fuels. From the Rift Valley to the North African deserts; from the Western coast to South Africa's crops — Africa's boundless natural gifts can generate its own power, while exporting profitable, clean energy abroad.
These steps are about more than growth numbers on a balance sheet. They're about whether a young person with an education can get a job that supports a family; a farmer can transfer their goods to the market; or an entrepreneur with a good idea can start a business. It's about the dignity of work. Its about the opportunity that must exist for Africans in the 21st century.
Just as governance is vital to opportunity, it is also critical to the third area that I will talk about — strengthening public health.
In recent years, enormous progress has been made in parts of Africa. Far more people are living productively with HIV/AIDS, and getting the drugs they need. But too many still die from diseases that shouldn't kill them. When children are being killed because of a mosquito bite, and mothers are dying in childbirth, then we know that more progress must be made.
Yet because of incentives — often provided by donor nations — many African doctors and nurses understandably go overseas, or work for programs that focus on a single disease. This creates gaps in primary care and basic prevention. Meanwhile, individual Africans also have to make responsible choices that prevent the spread of disease, while promoting public health in their communities and countries.
Across Africa, we see examples of people tackling these problems. In Nigeria, an interfaith effort of Christians and Muslims has set an example of cooperation to confront malaria. Here in Ghana and across Africa, we see innovative ideas for filling gaps in care — for instance, through E-Health initiatives that allow doctors in big cities to support those in small towns.
America will support these efforts through a comprehensive, global health strategy. Because in the 21st century, we are called to act by our conscience and our common interest. When a child dies of a preventable illness in Accra, that diminishes us everywhere. And when disease goes unchecked in any corner of the world, we know that it can spread across oceans and continents.
That is why my administration has committed $63 billion to meet these challenges. Building on the strong efforts of President Bush, we will carry forward the fight against HIV/AIDS. We will pursue the goal of ending deaths from malaria and tuberculosis, and eradicating polio. We will fight neglected tropical disease. And we won't confront illnesses in isolation — we will invest in public health systems that promote wellness and focus on the health of mothers and children.
As we partner on behalf of a healthier future, we must also stop the destruction that comes not from illness, but from human beings — and so the final area that I will address is conflict.
Now let me be clear: Africa is not the crude caricature of a continent at war. But for far too many Africans, conflict is a part of life, as constant as the sun. There are wars over land and wars over resources. And it is still far too easy for those without conscience to manipulate whole communities into fighting among faiths and tribes.
These conflicts are a millstone around Africa's neck. We all have many identities — of tribe and ethnicity; of religion and nationality. But defining oneself in opposition to someone who belongs to a different tribe, or who worships a different prophet, has no place in the 21st century. Africa's diversity should be a source of strength, not a cause for division. We are all God's children. We all share common aspirations — to live in peace and security; to access education and opportunity; to love our families, our communities, and our faith. That is our common humanity.
That is why we must stand up to inhumanity in our midst. It is never justifiable to target innocents in the name of ideology. It is the death sentence of a society to force children to kill in wars. It is the ultimate mark of criminality and cowardice to condemn women to relentless and systematic rape. We must bear witness to the value of every child in Darfur and the dignity of every woman in Congo. No faith or culture should condone the outrages against them. All of us must strive for the peace and security necessary for progress.
Africans are standing up for this future. Here, too, Ghana is helping to point the way forward. Ghanaians should take pride in your contributions to peacekeeping from Congo to Liberia to Lebanon, and in your efforts to resist the scourge of the drug trade. We welcome the steps that are being taken by organizations like the African Union and ECOWAS to better resolve conflicts, keep the peace, and support those in need. And we encourage the vision of a strong, regional security architecture that can bring effective, transnational force to bear when needed.
America has a responsibility to advance this vision, not just with words, but with support that strengthens African capacity. When there is genocide in Darfur or terrorists in Somalia, these are not simply African problems — they are global security challenges, and they demand a global response. That is why we stand ready to partner through diplomacy, technical assistance, and logistical support, and will stand behind efforts to hold war criminals accountable. And let me be clear: our Africa Command is focused not on establishing a foothold in the continent, but on confronting these common challenges to advance the security of America, Africa and the world.
In Moscow, I spoke of the need for an international system where the universal rights of human beings are respected, and violations of those rights are opposed. That must include a commitment to support those who resolve conflicts peacefully, to sanction and stop those who don't, and to help those who have suffered. But ultimately, it will be vibrant democracies like Botswana and Ghana which roll back the causes of conflict, and advance the frontiers of peace and prosperity.
As I said earlier, Africa's future is up to Africans.
The people of Africa are ready to claim that future. In my country, African-Americans — including so many recent immigrants — have thrived in every sector of society. We have done so despite a difficult past, and we have drawn strength from our African heritage. With strong institutions and a strong will, I know that Africans can live their dreams in Nairobi and Lagos; in Kigali and Kinshasa; in Harare and right here in Accra.
Fifty-two years ago, the eyes of the world were on Ghana. And a young preacher named Martin Luther King traveled here, to Accra, to watch the Union Jack come down and the Ghanaian flag go up. This was before the march on Washington or the success of the civil rights movement in my country. Dr. King was asked how he felt while watching the birth of a nation. And he said: "It renews my conviction in the ultimate triumph of justice."
Now, that triumph must be won once more, and it must be won by you. And I am particularly speaking to the young people. In places like Ghana, you make up over half of the population. Here is what you must know: the world will be what you make of it.
You have the power to hold your leaders accountable and to build institutions that serve the people. You can serve in your communities and harness your energy and education to create new wealth and build new connections to the world. You can conquer disease, end conflicts and make change from the bottom up. You can do that. Yes you can. Because in this moment, history is on the move.
But these things can only be done if you take responsibility for your future. It won't be easy. It will take time and effort. There will be suffering and setbacks. But I can promise you this: America will be with you. As a partner. As a friend. Opportunity won't come from any other place, though — it must come from the decisions that you make, the things that you do, and the hope that you hold in your hearts.
Freedom is your inheritance. Now, it is your responsibility to build upon freedom's foundation. And if you do, we will look back years from now to places like Accra and say that this was the time when the promise was realized — this was the moment when prosperity was forged; pain was overcome; and a new era of progress began. This can be the time when we witness the triumph of justice once more. Thank you.


Friday, 10 July 2009

What’s Obama Looking At?

Obama is human afterall, confirmed. This must be President Sarkozy’s thoughts as he stood bemused at the sight that got the American President looking like a High school kid on a first date. The sartorial Obama looking dapper as ever like a model out of a GQ page must be wondering why the object of his desire didn’t even bother to cast a look his way. Who says you can have it all, and where is Michelle when you need her?